Party Animal

Application Overview

Party Animal is a mobile application designed to help plan and share special events. This application is a simple and customizable iOS solution for events without the clutter. The goal for this project was to design an experience and build a customer-facing platform that would put party planners’ minds at ease and empower hosts to unleash their inner “planimal”.

User Experience/Content Design/Visual Design/User Experience Strategy

Project Scope

Mapping, Persona Development, Demographic and Ethnographic Framework, User Feedback Surveys, Branding, Mobile Application Experience Design & creating a consumer-facing site.

Problem

Users need an application with attributes and efficiencies, including communication (messaging and alerts), entertainment (suggested themes, food menus), and of course planning (tasks, timelines, tips, event information, and requests).

Biggest Challenge

🎉 To integrate the steps throughout the party planning process to streamline planning and improve host efficiencies.

Competitive Analysis & Content Mapping

When developing the content map for the User Experience, it was important to combine special features and customizations for hosts and guests. Based on insights from a Competitors Analysis, the main considerations I needed to incorporate into features were:

• Simplified options: Too many manual selections from apps created a stressful experience

• Collaborative options, like Food/Drink, Tasks, Shared Expenses, etc., as part of planning an event is bringing others into the fold along the way!

• Fun, engaging yet minimal design and overall experience. When you’re throwing a party, you don’t want the event dashboard to look like a spreadsheet

The Brand

After research and some strategic planning, I needed to create a brand and design system. I developed a name and designed a brand to be fun, engaging, and easy to follow during times of high party-planning stress. A bold color palette, logo, primal fonts, and icons were created that evolved as the app was developed.

MDZ Interiors

ProblemOverview

MDZ Interiors delivers an art deco–inspired aesthetic with a bold visual experience.

Problem

A local Interior Designer didn’t have a company website and needed an online presence to share with potential contract collaborators and clients. The portfolio needed to be highly visual and engaging to sell services quickly to website visitors.

Challenges

🔑 The designer didn’t have branding and needed to start the branding discovery and content creation process from scratch.

Process

Interview

I had a brainstorming session with the designer. They explained their work, process, past experience,s and what they would like their future brand to be.

Visual Design and Branding

We explored various designs and landed on an Art Deco-inspired look and feel. We wanted minimalism in the designs with subtle colors to compliment strong brand imagery and interior design photography that would be incorporated throughout their website.

Web Design & Layout

For content copy, I worked with the designer to create a biography to lead into services and projects. Together, we summarized design services, like kitchen, bath, and interior design to give the audience a clearer view of services. We then followed up with projects as proof points. The project imagery to select from was stunning and made that part of my work easy!

We incorporated the white and gray primary colors throughout the website, adding in a slightly off-white for accents. I also pulled in some of the ornate icons and patterns to separate content blocks while accentuating the photography and really letting the designer’s work shine.

Solution

Overall, the solution for this project was a minimal yet sophisticated brand and design system, and a highly visual digital portfolio to convert customers.